Event Listing October Glasgow, Business Forum Scotland

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Event Name:Business and the Arts – Working for Each Other Event Summary:Exploring how the landscape for arts and business has changed – Business Forum is bringing together four professionals working at the cutting edge of how businesses and arts organisations relate to and guage what is different and explore new ways of working. The presentation and the subsequent discussion will go beyond the obvious challenges presented by the recession to consider the new opportunities resulting from the development of digital and communications technologies.

Veemee LLP (“Veemee”) is a new company based in Edinburgh and is involved with the ever expanding possibilities opened up by virtual worlds and in particular proprietary virtual worlds. Proprietary virtual worlds provide a fantastic marketing opportunity to target a captive audience though a variety of different means. In addition to the marketing opportunities for “real world” goods and services there is the creation of virtual works of art. Perhaps now is the time to recognise the creation of virtual spaces and the forums/products that populate them as art forms or at the very least a virtual art gallery. This leads to the notion that such art forms have intrinsic “virtual” as well as real value and should be encompassed by a business employing any strategy which supports the arts to drive business in whatever medium it operates.

Every August, the Edinburgh International Festival (“EIF”) transforms one of the world's most beautiful cities, presenting three exhilarating weeks of the finest creators and performers from the worlds of the arts - for everyone. Edinburgh's six major theatres and concert halls, a few smaller venues and often some unconventional ones too, come alive with the best classical music, theatre, opera, dance and visual art from around the globe. EIF is a curated festival - all artists and companies appear in the Festival at the invitation of the Festival Director. The Festival is responsible for funding all of its activities. As a not-for-profit organ Event Description:

Who is involved with the event presentations?

Veemee LLP - Craig Hunter

Craig Hunter is a Director of Veemee. Veemee is involved in the creation and commercialisation of virtual products, store and games in the proprietary virtual world of PlayStation Home. Veemee is also involved in the creation, development and operation of an “Audi Space” in PlayStaion Home where PlayStation users can experience the Audi brand.

Edinburgh International Festival – Joanna Baker

Joanna Baker is the Managing Director of the Edinburgh International Festival. She joined the Festival in 1992 as Marketing and Public Affairs Director; prior to that she worked as Head of Marketing & Press for Welsh National Opera, and for Sadler's Wells Royal Ballet. She started her career in the arts as a box office assistant at the Royal National Theatre. Public/voluntary appointments include serving as a member of the Scottish Arts Council from 2000 – 2006, chairing its Dance Committee from 2000 – 2004 and serving as Vice Chair in 2005/2006. She is Chair of Festivals Edinburgh, a member of the Court of Queen Margaret University, a member of the board of the Festival City Theatres Trust, and a BAFA (British Arts Festivals Association) executive committee member. She was a member of the Scottish Ballet board from 1998 – 2000, and on the Scottish Office Arts and Tourism Task Force (1995 – 1998).

Who are our Guest Commentators for the event?

Kristina Johansen of National Galleries Scotland will comment on Veemee LLP. Kristina Johansen is the Press and New Media Information Officer at the National Galleries of Scotland. Previously she worked at arts organizations throughout the UK including New Media Scotland, the Fruitmarket Gallery, and Hauser & Wirth London. She specialises in contemporary art and engaging gallery audiences through new media. In addition she is a freelance writer and art critic and holds an MSc with distinction in History, Theory and Display at the University of Edinburgh. She has also worked as an independent communications consultant for Lucky Frame, an Edinburgh-based music technology startup.

Barclay Price of Arts & Business Scotland will comment on EIF Barclay’s career has spanned employment in a bank; setting up and performing in a community-based theatre company; supporting the creation of small craft businesses; developing cultural policy; and engaging business with the arts. He worked in London for over 25 years and returned to Scotland 13 years ago to be Depute Director of the Scottish Arts Council. In 2001 he joined Arts & Business as its Scottish Office Director.

Arts & Business sparks new partnerships between commerce and culture. It connects companies to cultural organisations, and provides the expertise and insight for them to prosper together. Whether literature, the performing arts, visual arts and crafts, museums, libraries, heritage or film, Arts & Business can help find the most appropriate arts activity to meet a business objective. Arts & Business is a UK not-for-profit organisation and one of the Princes Charities, and a membership organisation with over 250 members in Scotland.

Our thanks to

Andrew Ormston of RGA has greatly assisted Business Forum in organising this event

Event Starts:27 October 2009 from 05:15pm Event Finishes:27 October 2009 at 08:00pm Event Web Site:http://www.businessforumscotland.com Contact Info Contact Phone:01506 491747 Contact E-mail:ronnie@businessforumscotland.com Venue Venue Name:The City Halls Venue Address:Candleriggs Venue Town:Glasgow Venue County: Venue Post Code:G1 1NQ Venue Phone: Venue E-mail: Venue Web Site: Bookings Booking Information:
(add here any extra information you want seen on the booking page)THIS IS NOW A FIRM BOOKING! Cancellation policy Refunds can only be made if Ronnie Johnston is informed of the cancellation more than 48 hours before the event. However you are welcome to change the delegate name by contacting ronnie@businessforumscotland.com Booking Fee:£30.00 Bookings Deadline:26 October 2009 at 12:00pm Availability:Bookings have closed The date for the event has passed.